Pdf | on sep 19, 2024, queenie maria escobilla guibao published blurring the lines: Praises and pitfalls of the digital multimedia landscape | find, read and cite all the research you need. The lines between big content companies and small content creators are increasingly blurred as both adapt to the changing digital landscape. Big companies are leveraging the agility,. The rise of platforms like youtube, twitch, and tiktok has democratized content creation, enabling anyone with a smartphone and an internet connection to become a content creator.
This position paper discusses the rise of social media influencing in india and its implications for content and consumerism as the lines blur between personal and professional personas,.
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