This study examines the impact of influencer marketing on consumer behavior through the lens of social influence theory, focusing on campaigns conducted on tiktok, a platform renowned for its unique algorithm and highly engaged gen z audience. Employing a qualitative case study. Dec 19, 2024 · the rise of tiktok has sparked a debate on the consequences of algorithmic content curation for social experience. Dubois e, blank g (2018) the echo chamber is.
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