Jul 4, 2024 · the rise to fame for celebrities often involves a combination of talent, hard work, and strategic networking and marketing efforts. Diversifying income streams is crucial for. Praise for fame and fortune: In this study, we aim to fill the gap by proposing the working definitions of influencer entrepreneurship and influencer capital, and discuss the multiple identities of influence. Celebrities are not only famous, but also influential.
But how can we measure and monetize this power?. In this study, we aim to fill the gap by proposing the working definitions of influencer entrepreneurship and influencer capital, and discuss the multiple identities of influence entrepreneurs. We also specify a process model and explain the transformation of influencer.
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