Aug 13, 2020 · it may be premature to tout this backlash as the definitive “end” of influencer culture. Certainly, it’s slowing down, especially as marketing budgets have been slashed for all. Aug 14, 2020 · there’s a small but growing number of social media users dedicated to calling out shady influencer behaviour, whether it’s photoshopping images and pretending they're hadn't,. Claims that influencer culture is diminishing circulate within think pieces and industry debates, often pointing to a market brimming with influencers, a burgeoning sense of 'influencer fatigue'. Below, we explore where influencer culture might be headed, focusing on major developments that could reshape how brands build trust.
Dec 30, 2024 · while the traditional influencer archetype may be fading, this doesn’t mean the end of influence. Instead, it signals a transformation. The future likely belongs to micro.
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