The Angie Lynx Effect

10. 1016/j. burns. 2013. 08. 019. Epub 2013 sep 9. Authors charles yuen yung loh 1 , thanassi athanassopoulos, stuart waterston. Oct 23, 2016 · unilever, which owns lynx and the axe brand name it goes by outside the uk, dropped ‘the lynx effect’ advertising slogan at the turn of this year in favour of a new approach. The commercial implies that women will be drawn to a man who uses lynx deodorant, they will find him overwhelmingly attractive, and will be overpowered by the ‘lynx effect’.

Lynx remain at large. We hope for a safe outcome for all of them. But why would anyone want to release lynx into the wild?