The D'Amelio Case: A Call For Stronger Legislation Protecting Influencers

Hey reels, how we doing? With the looming tiktok ban just days away in the us, many influencers who call the platform home will likely be considering their next move. According to charle, tiktok has 1. 6 billion active. Influencer charli damelio, one of tiktoks most prominent stars, reached out to fans with a lighthearted message after the platform went offline in the united states on january 18. Charli damelio began posting videos of herself dancing on the app back in 2019 and made $17. 5 million in 2021.

The issue at hand is that influencer platforms can be used to deceive the public. With the growth in popularity of influencers who have amassed enormous followings, like charli damelio with 149. 6 million tik tok followers 12 and about 49 million instagram followers, 13 what they endorse matters While larger creators like damelio, smith and ramsdell will likely have other streams of income away from tiktok, smaller creators and businesses who use the platform could be less prepared. Many americans will struggle with the outcome of this case, but tiktok has until jan. 19, 2025, to divest from bytedance, unger said. I think everyone loses, marc damelio said in abc news studios impact x nightline special that aired in may 2024. I think small business loses. I think small business loses.