Understanding X's Authenticity Measures

Apr 1, 2015 · this article develops an integrative framework of the concept of brand authenticity and reports the development and validation of a scale measuring consumers' perceived brand. Currently, it is often measured using one of two psychometric tools: The authenticity scale (as) and the authenticity inventory (ai). Although the development of both was influenced by. Apr 1, 2015 · to this end, we report (1) a synthesis of research on authenticity leading up to a definition and integrative framework of pba, (2) the development of a scale to measure pba,.

Jun 1, 2014 · in this study we broaden our understanding of brand authenticity as a multidimensional construct by developing a psychometrically robust measure of brand. First we identify the underlying dimensions of brand authenticity, then develop a scale that can measure the strength with which a brand evokes each authenticity dimension. Feb 28, 2014 · by conducting a literature review and several studies with different consumers and brands, we develop a scale for measuring the strength of consumers’ perceived brand. Oct 1, 2012 · by conducting a literature review and several studies with different consumers and brands, we develop a scale for measuring the strength of consumers’ perceived brand authenticity, where.