Nov 23, 2013 · viral marketing has been based, since then, on two basic principles: Offer free and engaging content that masks its commercial purpose to the individual and use of using a peer. Dec 20, 2023 · one of the key drivers behind viral videos is the emotional impact they deliver. Content that evokes strong emotions, whether it’s joy, surprise, anger, or empathy, tends to. Content that evokes anxiety or anger is actually more viral.
Nov 1, 2013 · we expect a main effect for emotional content, such that videos evoking positive emotion (i. e. , funny or cute) will be forwarded more than videos evoking negative emotions. Apr 16, 2020 · this study contributes to how emotional triggers (e. g. Positive emotion, negative emotion, tone) of youtube viral videos affect attitudes e. g. Like, dislike or making a comment. This study contributes to how emotional triggers (e. g. Positive emotion, negative emotion, tone) of youtube viral videos affect attitudes e. g. Like, dislike or making a comment. Nov 1, 2013 · we consider which emotions have the greatest impact on video sharing. Emotions that cause a. Aug 29, 2023 · whether it's creating awareness about climate change, social justice issues, or public health crises, a viral video can move people from their couches to the streets. Awe and affection emotions experienced in relation to online ads may prompt viral sharing by activating specific types of sharing expressions that relate to expressing emotional connection.
Awe and affection emotions experienced in relation to online ads may prompt viral sharing by activating specific types of sharing expressions that relate to expressing emotional connection.
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