The pun took me a moment after i scrolled to the next, but was good enough i had to reply and say how much i enjoyed it! Jonah berger, a professor at the university of pennsylvania who studies social influence and virality, explains that this is a critical aspect of what makes clickbait effective. When homer is erroneously blamed for leaving santa's little helper locked in a hot car, footage of the incident goes viral, outraging all of springfield and making homer a pariah.
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